It all starts with a blank piece of paper and a feather. Or in our case – a cloud of post-its and a pen. The process as a whole does begin with a research phase, brainstorming and mindmapping session. Where we filter down every possible scenario and investigate the essence on a macro level. What is special […]
For any type of company, small or large, having your own online space has now become essential. It is a channel in which to get noticed and have the opportunity to express the values and vision of one’s business/service/product. A website that covers the right parameters and functions allows the company to establish a relationship, […]
We had the pleasure to be part of the Ombre Festival 2023. An 11 days sprint of writers and politicians presenting their books and meeting local people all around our beautiful Viterbo . An extraordinary event that painted the streets black and yellow and kept the whole city busy and fascinated. On every corner people discussed politics, […]
The first week of the Independent Theater festival – Roma Fringe Festival just finished. Good news is – another beautiful week is ahead of us! I am delighted to have taken part in such an event, promoting independent theater in the eternal city, that opens so many doors for participants as well as gives spectators a whole […]
The competitor’s Instagram profile is always greener
(5 keywords + 1 bonus to optimize yours if you think it’s not as catchy!)
If you started your #business with a rather small budget, entered the market without having all your representative elements aligned, and succeeded – you did a hell of a job. But probably soon you will want all your ducks in a row, to proceed with a clear identity and message, so keeping your existing customers loyalty as well as attracting new ones.
An exciting gathering of firms and buyers to look at the end-users needs. With a strong flair of design professionals scouring for trends and conversations. – That’s how I would describe the most exciting furnitre fair in the world Salone del Mobile.
Marketing analysis is a process through which companies collect and analyze data on the market, their customers and competitors in order to define the most effective strategy to achieve business objectives.
Imagine walking into a store where there are no departments, the products are all different and are piled up without prices or labels: would you ever be looking for what you need?
Perhaps, perhaps arming yourself with a little time and patience.
Beware though: the potential follower who lands on your Instagram feed has neither.
For some years I have been taking care of the graphics of a non-profit organization, stimulating but sometimes pungent, which leads me to carry out my work with demanding deadlines. In the beginning, I focused more and more on graphics, creating a trendy layout that followed the parameters of what we all define as ‘cool […]