“My competitor has a better looking profile than mine:
he has complex graphics, an extremely aesthetic profile and everything looks coherent and harmonious ”
Whether you use Instagram for your company, for your customers or for yourself as a personal blog, you will have seen profiles organized in the most disparate ways:
aesthetic feeds as if they were paginated by Vogue, monochrome or very colorful profiles, posts that intertwine in complicated graphic patterns…etc.
Beyond the fact that taking care of one’s aesthetics is important – and we talked about it in a previous article – most likely your competitor has faced this same difficulty before you.
The result you see now, if he has impressed you, is the result of a strategic process which alas does not come from aesthetics, but from organization!
In fact, the hard truth is that graphic complexity will not make your Instagram profile grow (or at least, not without a strategy!)
“My competitor has a better looking profile than mine:
he has complex graphics, an extremely aesthetic profile and everything looks coherent and harmonious ”
Whether you use Instagram for your company, for your customers or for yourself as a personal blog, you will have seen profiles organized in the most disparate ways:
aesthetic feeds as if they were paginated by Vogue, monochrome or very colorful profiles, posts that intertwine in complicated graphic patterns…etc.
Beyond the fact that taking care of one’s aesthetics is important – and we talked about it in a previous article – most likely your competitor has faced this same difficulty before you.
The result you see now, if he has impressed you, is the result of a strategic process which alas does not come from aesthetics, but from organization!
In fact, the hard truth is that graphic complexity will not make your Instagram profile grow (or at least, not without a strategy!)
There are at least 5 words (+ a bonus at the end of the article!) that you should think about before addressing the aesthetics of your Instagram profile:
VARIETY of contents and formats proposed (graphic posts, photos, reels, stories…)
CONSISTENCY of publications (have you established a number of weekly publications?)
OPTIMIZATION of all the tools that Instagram offers us (Profile picture, bio, featured stories, post grid, reel grid…etc!)
PUBLIC, which target do you want to reach? Are you able to understand the graphic language you want to get on your profile?
GOAL, why are you communicating on Instagram? And what do you want to get from the target audience?
VARIETY
The variety of contents and formats, of recurring columns, etc… is essential for building a functional Instagram profile!
What do you want to talk about on your social profile?
Have you intercepted your key content and possible headings?
Which Instagram formats are best suited for?
CONSISTENCY
We often tell our customers that taking care of your Instagram profile (and of all social media in general) is like looking after a garden, or a vegetable garden! Following times, seasonality and taking care of it consistently every day is essential.
Have you established a number of weekly publications?
Have you considered important events or days for your business?
CONSISTENCY
Instagram offers many tools to make an Instagram profile clear, coherent and organized. Being able to decline your brand consistently through each of these pieces on your feed is essential!
Have you considered everything?
Profile picture, bio, reels, highlights, post grid, reels, guides…etc
PUBLIC
Okay, your competitor’s gorgeous 3D graphics are mind blowing, but are you sure it works for you and your audience too? The clarity, speed and consistency of the message you want to reach your audience comes first!
Which target do you want to reach?
What are his tastes?
Are you able to understand the graphic language you want to get on your profile?
GOAL
Why are you communicating on Instagram?
And what do you want to get from the target audience?
This question puts many of our customers in crisis, who often answer us “I’m on social media because I want to sell”. It’s a hard truth to digest, but simply posting photos of your product is not selling, at least on Instagram.
You will need to voice deeper intentions and your story to gain user trust and sales action.
And here we go back to point one, and therefore to the variety and validity of the contents you offer to your audience!
Thinking about these concepts represents a solid basis on which to build a social strategy, and from which to start to achieve the coveted aesthetics and expository clarity. But what’s the easiest way to be so organized, move on to the creative phase, and exceed the expectations of the competitor who makes you nervous every time you open his Instagram profile?
Here we are at the bonus keyword we were talking about earlier:
The easiest way to implement all of this is to follow a PLAN.
Have you ever heard of an editorial plan? And if you’ve heard of it, have you ever managed to follow it without problems? Leave feedback on one of our social profiles! We will talk about it in the next article about it!