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What is branding and why do I need it?

Imagine walking into a meeting, full of people, totally unprepared, wearing dirty clothes, without a proper haircut, all the time not making eye contact, avoiding questions, being disinterested and rude, talking while eating, and all of this while being late in the first place.

Now imagine coming in on time, totally prepared, knowing all the answers, dressed sharp, polite, with a big white smile on your face, making a couple of sophisticated jokes during the evening, leaving the meeting with people still talking about you for the rest of the day, and later on telling their family and friends about the great time they had with you.

The same goes for your business and/or activity.

No matter how good you think you are, without properly communicating your story, you will not achieve the results you are reaching for.

The assumption that a successful activity does not need to be presented in a successful way leaves you standing alone in a world that is based on communication.

And this is exactly what Branding stands for.