The office of today is an office in that you don’t need to force yourself to go, but rather want to go to. - Peter Ippolito
An office and everything within – furniture, posters, little decorations are reflections of your agency’s culture and your company’s personality. As per general people buy things that express their inner “I”, and surround themselves with little representatives that allow mute communication with the world, your office environment does it as a collective.
This includes many aspects of your business: the interior, your digital presence, colors of choice and the whole brand in total.
Not only is it important to communicate yourself to your clients, to distinguish yourself from competitors and create your own story, but also plays a big part in your team’s integrity. The shaping of a way of belonging and togetherness between your co-workers is as important as flawless branding throughout all your company’s communication platforms.
The creation of a cozy environment in the form of a brand, ergonomic space and strong communication is an investment in your company’s future on two fronts – external and internal. Both elements are equally important and not to be prioritized over each other. Because a happy team creates happy clients, and happy clients create a happy team.