CR Projects

For CR Projects, we designed the exhibition stand presented at KEY – The Energy Transition Expo 2026 in Rimini, a major international event focused on energy innovation and sustainable technologies. The concept emphasized the company’s own products and technologies as the main visual language of the space. Instead of relying heavily on graphic decoration, the stand used large imagery and product-focused visuals to communicate CR Projects’ expertise clearly and directly. Through a clean spatial layout and focused visual narrative, the stand translated the company’s technical identity into a clear and engaging presence within the dynamic environment of an international energy fair.

The stand was conceived as a system rather than a single build. The same branding, materials and modular components adapt to three locations, each with a different structure and footprint, from a large island stand in Rimini to a compact corner stand in Las Vegas and a freestanding totem at All Energy Australia. No space is too small or too large: the layout scales down or opens up while the brand reads the same.