LTE
Industry
Energy
What we did
Brand Identity | Logo Design | Visuals | Presentation Design
Identity for a Community-Based Energy Platform.
Local Token Economy (LTE) is a digital platform developed within the Smart Energy Communities (SEC) framework to incentivize sustainable energy behaviors and local value exchange. Our role was to define its strategic positioning and translate a complex, hybrid system, combining energy data, behavioral incentives, and blockchain traceability into a coherent and accessible brand identity.
We clarified LTE’s role within the broader SEC toolchain, ensuring its function and purpose were immediately understandable within a multi-platform ecosystem. A clear and descriptive naming convention was developed, aligned with ENEA’s digital infrastructure and institutional context.
Particular attention was given to consistency: terminology, tone of voice, and visual language were structured to maintain coherence across SEC tools while allowing LTE to retain its own identity.
The visual system was designed to reflect modularity, traceability, and community exchange, expressing the platform’s role as a bridge between energy efficiency, social participation, and local economic value. The result is a scalable and institutionally aligned identity that supports public innovation while remaining accessible to citizens and stakeholders alike.
