Policarta
Industry
Packaging
What we did
Brand Identity | Logo Design | Visuals | Packaging | Illustration
Policarta — Brand Identity & Spatial Experience. We developed the brand identity for Policarta, a leading company in the production of sustainable packaging solutions. Our objective was to build a visual system that reflected the company’s balance between technological innovation and environmental responsibility.
The color palette and graphic language were inspired by this dual nature: modern, precise lines expressing efficiency and industrial expertise, combined with natural tones and subtle organic elements that communicate ecological awareness. The result is an identity that feels contemporary, versatile, and grounded in a forward-looking vision.
Beyond the core branding, we extended the visual system into the design of innovative packaging solutions, ensuring consistency across product applications. Each element was carefully crafted to reinforce recognizability and communicate quality, sustainability, and reliability.
We also designed exhibition materials and the stand concept for Policarta’s international trade fair appearances. The spatial design was conceived as a natural extension of the brand identity, translating graphic language into architecture, materials, and spatial rhythm. The stand became a three-dimensional expression of the brand: clean, modern, and aligned with its sustainable positioning.
